Throw back to LFW SS18, I worked on a concept area for The Apartment as part of their Mother! film screening event. It was such an amazing and intense experience that when I look back on it I'm surprised that it actually happened.
Dying flowers, living moss, frog prince...
Step 1: Bunching Up
Clock was ticking, there was only 3 hours before people from Paramount Pictures arrive to view the space and we were still in the initial stage of preparation: bunching up flowers and leaves with duck tape and fish wires. This took exceptionally long because each bunch requires a minimum of 3 branches of green and tape needs to be hidden under the leaves.
Step 2: Hanging things from the Ceiling
Fish wire was applied to the pipes and tubes on the ceiling to create a platform for hanging bunches and the artwork. The poster itself was too heavy to be taped up so we had to drew holes on the sides and tie wires through.
Step 3: Applying Moss and Rocks
The venue was not risk there wooden floor so we were asked to put moss, pebbles and rocks on top of something else. Luckily we also ordered artificial grass as the base layer. The moss were so fresh that it stung our hands. Ants were crawling under the boxes and a frog jumped out. The room smelled of nature.
Step 4: The Final Touch
The final touch was ivy leaves. They are not real, but they are good enough to fill up the empty slots. We decided to turn off the lights in the reception room behind and tape up the windows with black fabrics. Unfortunately the smoke machine liquid did not arrive in time to make a debut. Would've been more mysterious and spooky I guess.
Oh, and Paramount Pictures gave us a chocolate heart as present!
